Safeguarding User Location Identity in the Digital Marketing Age

Digital marketing, commonly referred to as online advertisements, has facilitated the process for companies to reach prospective customers worldwide. People used search engines and social networking sites like Facebook, Twitter, and others to help them find the services or products they wanted online. Additionally, mobile marketing has been very beneficial to online marketing. The biggest issue with these online marketing tactics, however, is consumer's privacy. When people click on links in some potentially harmful advertisements, their private information may be taken by unauthorized users. The approach suggested in this research involves putting tailored advertising on a cloud-based server that is housed by the Render hosting service. To collect comprehensive user data, such as carrier name, ISP, location (both IP and GPS), and other device-specific information, the system normally uses an IP logger. The study addresses serious privacy concerns by highlighting the dual strategy of first implementing location tracking for online ads and then sand-boxing the same. The implementation is done in two steps: first, user is tracked/attacked, then subsequently the method to prevent tracking is implemented. User-displayed advertisements may be customized with the help of this data. One essential element of the proposed method’ is implementation is the application-level gateway, which safeguards user data during ad interactions. Since it doesn't call for root access or changes to the Android platform, the approach presented in this paper is simple to implement.