Social Media Practices on Construction Sites: A New Conceptual Model of Social Media Impact on Team Performance

The role of social media in construction site management is not thoroughly understood, particularly in its capacity to influence team dynamics and performance. This study investigates the impact of social media use (SMU) on team feedback (TF), knowledge sharing (KS), and member support (MS) within construction site teams in Australia. Drawing from existing literature and integrating Social Exchange Theory and the Theory of Communication Visibility, this research develops a conceptual model that illustrates the relationships between SMU and team performance (TP), with coordination (COO) as a moderating variable. The study identifies that SMU enhances TF, KS, and MS, which subsequently improve TP. COO is shown to amplify or mitigate these effects based on task complexity and interdependencies. This research provides a robust framework for understanding the multifaceted influence of SMU on construction teams and sets the stage for empirical validation across diverse project environments. The findings offer valuable insights for leveraging social media to optimize communication and performance on construction site management, while also highlighting areas for future exploration, such as technological integration and comparative regional studies.