Supply Chain Innovation on Acceleration Decision-Making, The Mediating Role of Tech and Integration in the Retail Sector

This study examines the significance of supply chain dynamism in improving decision-making in the retail sector in Jordan with a special focus on technological and organizational integration as moderating variables. Supply chain dynamism is acknowledged to be one of the pivotal factors in successfully navigate through the complex world of retail today, however, its effect on directly improving decision making has not been looked into. This paper examines the level of dynamism within supply chains in the Jordanian retail industry, presents key determinants for enabling effective SC decision-making, and highlights the interaction between those dimensions, along with collaboration which mediated through Technology & Organizational integration. Results show that greater supply chain dynamism leads to better decision-making with complementary nature of technology and organizational process integration. The research provided recommendations for practitioners to improve decision-making and performance in the case of the Jordanian retail sector through supply chain dynamism and technological and organizational integration.