Student Engagement in Open Distance Learning

Creating an immersive virtual environment in open distance learning is essential to enhance student engagement. Therefore, this study aims to predict the factors that drive student engagement in universities that run open distance learning: ease of use of learning management system (LMS), experience quality, service value, and relevant information. This research uses quantitative techniques with primary data sources from students’ responses in five study programs at BINUS Online. Of the 336 students, they responded to the questionnaire distributed via email with a simple random sampling technique. PLS-SEM was used to answer the research hypothesis. The findings of this study revealed that ease of use of the LMS and relevant information positively and significantly influenced the quality of experience and perceived service value. In addition, it was also found that the four endogenous variables had a positive and significant effect on student engagement behavior. Furthermore, this study contributes to universities that run open distance learning to encourage and enhance student engagement to achieve sustainability and recognition of the open distance learning market.