Exploring Entrepreneurial Students’ Attitudes Towards Integrating Creativity-Based Learning and Critical Language Skills

The research examines entrepreneurial students’ attitudes toward integrating creativity-based learning and critical language skills at a large private university's language institute. 109 participants from the School of Entrepreneurship and Management were studied, revealing diverse demographics: 58.72% female, 34.86% male, and 6.42% identifying otherwise, with most in Year 1 (93.58%). Results showed participants generally agreed on the efficacy of creativity-based learning, indicating its benefits in problem-solving (mean = 4.070), innovation (mean = 3.901), enjoyment (mean = 4.098), critical thinking (mean = 3.696), and future career prospects (mean = 4.446). They also recognized its positive impact on critical language skills (mean = 4.098) and language proficiency (mean = 3.839), highlighting its effectiveness in enhancing language skills. Feedback highlighted benefits like improved speaking, problem-solving, creativity, and language development, alongside challenges such as confidence issues and vocabulary limitations. Recommendations included more activities, emphasizing everyday vocabulary use, and promoting a continuous learning mindset. Qualitative insights from interviews delved deeper, emphasizing positive perceptions of creativity-based learning's impact on problem-solving and language skills, while noting implementation challenges like time constraints and resistance from traditional structures. Themes of real-world applicability, varied learning preferences, and fostering an entrepreneurial mindset emerged, enriching understanding.