Powering Sales Insights: A Comparative Analysis of Data Visualization Tools, Microsoft Power BI vs Tableau

Currently, business intelligence is a fundamental technology used in business intelligence applications. Data visualizations facilitate informed decision-making for firms regarding their business plans. To ascertain forthcoming patterns, prospects, and apprehensions, enterprises and organizations must collect, scrutinize, and understand data. Due to the lack of programming language knowledge among some consumers, many professionals face difficulties in selecting the most suitable tools. This impedes the utilization of business intelligence technology. The comparison parameters are deemed unclear and imprecise, as indicated by multiple research studies. The researcher conducted a comprehensive analysis of the comparative study. This research will utilize multiple parameters for comparison. The survey specifically examines Microsoft Power BI and Tableau, which are widely recognized as the most prevalent analytical tools. Both possess the ability to transform unprocessed data into valuable business knowledge. A comparison is made between Power BI and Tableau to determine their suitability for business decision-making. Companies in search of affordable and easy- to-use business intelligence solutions for their employees sought access to the major data sources derived from the company's sales performance in 2022. According to this analysis, Power BI's familiar interface makes it more user-friendly compared to Tableau, which has more intricate features and capabilities.