Future of E-Commerce via Augmented Reality and Virtual Reality: An Application of AI

Augmented Reality (AR) and Virtual Reality (VR), according to specialists, are the probable future of the online shopping industry. Conventional online stores, while economically viable, provide shoppers with more options in terms of product representation and shopping experience when compared with AR/VR-based platforms for online shopping. These advancements can alter the way companies sell online by giving buyers a more absorbing, enhancing, fulfilling, enjoyable, and participatory experience, resulting in bigger sales. Customers will shop from these platforms and stick with their desired brands because of the simplicity, convenience, and overall experience provided by these technologies on their e-commerce site. The present research tends to explore various applications of AR and VR in E-commerce, and how these applications are beneficial for both e-commerce companies and their customers. Lastly, the present study discusses the future scope of AR and VR in the times to come.