Methodology for Launching Sustainable Business Models Based on the Value Proposition Canvas and the Sustainable Business Model Canvas in a Second-Hand Clothing Venture

The purpose of this research is to improve the value proposition foundation before launching sustainable business models. The main problem is the lack of equitable distribution in the importance of the three axes of sustainability applied to a business: economic, environmental, and social. Increasingly, ventures with sustainable pillars are required that not only have the profit axis as the main one but also go equitably according to the environmental and social axes corresponding to their line of business. To achieve this, it is important to start by applying new methodologies to traditional value propositions, so that they can be truly useful when applied to sustainable business models of any kind. Therefore, this article will develop a methodology based on the Sustainable Business Model Canvas and the Value Proposition Canvas. In this way, it seeks to increase the sustainable impact of new business models entering the market.