Optimization of IP Image Design Technology in Visual Communication Design

IP image design is an important component of building brand image and improving user experience. Currently, there are shortcomings in technology such as low consistency and long design time. How to optimize IP image design technology has become a problem that this article needs to solve. This study adopted a combination of literature review and empirical research methods. By collecting and analyzing relevant literature, it summarized and summarized the key technologies in IP image design, including color application, visual layout, and graphic design. Research has found that the consistency of optimization techniques in IP image design in this article remains at 92% -98%, far higher than the control group. By using color matching formulas and contrast principles reasonably, a color scheme that matches the brand positioning and target audience can be created, enhancing visual impact and readability. By optimizing IP image design techniques, more attractive, unique, and recognizable designs can be created, enhancing brand image and user experience.