E-Commerce Trust in Saudi Arabia: An Empirical Investigation Using A/B Testing

E-commerce has changed how business is handled by discovering new sources that generate huge revenues or the ability to attract a new type of customer for a business. E-commerce has become one of the essential commercial methods of many companies and a large proportion of individuals in the world. Due to the importance of E-commerce today and its effective contribution to market development, its success factors must be studied. Due to previous studies, the trust issue is one of the most critical factors in the success of E-commerce today. This study identifies and examines the factors affecting consumer trust through a literature survey. These factors are studied practically by building an online store to collect data and performing A/B testing to identify the key factors. Our research indicates that privacy, customer feedback, and ease of use are the most important factors.