The Impact of AI-Driven Personalization on Customer Loyalty: A Meta-Analysis of E-commerce Studies

Artificial intelligence (AI) has changed the way e-commerce works by making it possible to provide unique experiences to a huge number of customers. This review looks at how AI-driven personalization affects customer trust in a number of different e-commerce studies. Putting together the results of several research papers, this study gives a full picture of how well AI works and what it means for increasing customer trust in online stores. The studies were chosen because they had something to do with how AI-driven customizing changes customer behavior and trust measures. The results show that there is a strong link between AI-driven customization and customer trust in online shopping. Personalized suggestions based on AI algorithms were shown in multiple studies to make customers happier, get them to buy from you again, and build long-term ties with them. AI-powered customization of user interfaces and content delivery made the experiences of users better, which increased interest and decreased return rates. The meta-analysis also found a number of factors that affect how well AI-driven personalization works.