Marketing analytics as a Service: Secure Cloud Based Automation Strategy

Efficient marketing strategies for business to business marketing (content, inbound, social media, SEO, SEM, account based, earned media, referral programs, industry events, conversational and step ahead as resolutions) and business to customer marketing (social network, paid media, internet, email, direct, point of purchase, cause, conversational, earned media and storytelling) are greatly heightened by using cloud based marketing automation solutions. Cloud governance ensure to meet business desires and needs through professional practices. Significant factors to ensure security in cloud marketing are embedded in each phase of marketing life cycle. Various cloud based secure marketing solutions are detailed and their performance is compared and illustrated in this work. To meet next generation marketing needs cloud based solutions are foremost preference for implementing efficient marketing strategies.