The Effect of Perceived Enjoyment and Technology Acceptance Model (TAM) Towards Continuance Usage of E-Wallet Applications

Based on Juniper Research, e-wallet users will increase by 53% to 5.2 billion people by 2024 globally. Growth of digital transactions with e-wallet in Indonesia is driven by the rapid transformation of information technology and on the spread of pandemic. The objective of this research is to inform us of the important role of perceived usefulness and perceived ease of use in creating satisfaction along with perceived enjoyment for continued usage of e-wallets. This research uses quantitative methods by distributing questionnaires and focuses on e-wallet users as a sample. Adopting TAM (Technology Acceptance Model) as a theoretical framework with five variables to be studied. An amount of 523 respondents completed the questionnaire, and 490 of them were e-wallet users, for a percentage of 93.7%• This study explains that ease of use along with useful indirectly impact on the continuation of e-wallet use through a satisfying experience when making transactions. In addition, providing an enjoyable experience through gamification elements can create enjoyment thus encouraging consistent and continued usage of e-wallets. The study results may provide e-wallet application developers with consideration for adding and assessing gamification features to their products, leading to improvements in their applications.