Research on the Operation Mode of the Electric Power Retail Market Based on the Electronic Mall Mode

In March 2015, China launched a new round of electric power system reform, gradually opening up the electricity sales side of the electricity market, and encouraging private capital to participate in the competition. The opening of the electricity sales side in the electricity market has broken the previous near-monopoly pattern of power grid enterprises on the electricity sales side. This paper first investigated the domestic retail market construction process and put forward the retail market business model, secondly, summarizes the experience of the construction of electric business platform on the basis of the electric power retail market operation mode, from the overall framework design, the main business model and retail package design three angles, put forward the corresponding retail market operation and regulatory scheme. Supported the construction plan of the electric power retail platform.