Comic-Based Approach on Dark Pattern in Cookies Disclaimer

Cookies on a website are basically text-based files whose purpose is to store sensitive data. However, cookie disclaimers often use ambiguous words, so that users do not know what to do, which illustrates the existence of a dark pattern in consent. Dark pattern is a design impulse that directs people's behavior through persuasive interface design with positive results from implementing comics or images based on previous research. This research uses a comic-based method that is applied to a cookie disclaimer on a website by comparing the effectiveness of the comic-based cookie disclaimer with the text-based cookie disclaimer. The results of this research found that as many as 80% of people chose the “ignore” button on comic-based content, while 20% on text-based content.