Mitigating manipulation in generative AI

In an era where generative artificial intelligence (GAI) can compose symphonies and generate news articles with equal facility, the boundary between creation and manipulation becomes increasingly nebulous. This article discusses the fascinating and risky field of GAI and explores its potential to manipulate through deepfake videos and AI-generated text. Rather than presenting a fatalistic outlook, it is a call to action to ethicists, engineers, and policy makers. It delineates strategies to harness GAI’s potential while implementing safeguards against misuse, proposing solutions from “trust by design” principles to adaptive regulatory frameworks.