The Use of the Technology Acceptance Model (TAM) to Analyze the Effects of Social Influence on the Interest in Implementing Cashless Payment (QRIS)

The journal presents an insightful study on the adoption of cashless payment systems, specifically focusing on the Quick Response Code Indonesian Standard. The Introduction effectively sets the stage by highlighting the growing importance of digital payments in today's economy and the relevance of understanding factors influencing their adoption. By leveraging the Technology Acceptance Model, the research examines how social influence impacts individuals' intentions to use QRIS. Data was collected from 200 respondents across Indonesia using quantitative methods and analyzed with the Smart Partial Least Square application for validation. Hypothesis testing revealed that social influence positively impacts perceived usefulness and ease of use. Additionally, perceived usefulness and perceived ease of use significantly enhance perceived trust. Trust, in turn, strongly influences the intention to use Quick Response Code Indonesian Standard. Further findings indicate that perceived ease of use and perceived usefulness indirectly affect the intention to use Quick Response Code Indonesian Standard through trust. These results highlight the critical role of social influence and trust in driving the adoption of cashless payment technologies, suggesting that enhancing users' perceptions of ease, usefulness, and trustworthiness can significantly promote the usage of Quick Response Code Indonesian Standard.