Digital Performativity: New Horizons of Identity in the Algorithmic Era

The article highlights the impact of digitalization on social interactions and identity. It examines changes in communication practices and self-identification perception in the era of globalization and technological progress. The focus is on the interaction between algorithms and digital media in shaping virtual identities, discussing their role in transforming the concept of reality and identity. The article offers a new perspective on the dynamics of digital performativity, emphasizing its role in contemporary social processes and cultural changes.