Optimising Pharmaceutical Sales and Marketing with Data Analytics

It is essential to analyse pharmaceutical sales through a data analysis tool in order to enhance new sales and marketing strategies. The research is based on background studies related to market analysis, sales data, and competition, as well as patient demographics. The paper checks the performance of the sales team, whether salesmen follow rules, and what sales are likely to happen in the future considering past data. Further, marketing strategies that enhance product and consumer satisfaction demand an adjudicated evaluation. These insights are vital for efficient resource application and nurturing corporate growth. The findings of this study may eventually make a real change in the way clinical research and strategic decision-making are considered by the pharmaceutical industry.