Exploring Machine Learning’s Impact on Digital Marketing

This survey paper investigates the profound influence of machine learning (ML) on reshaping digital marketing strategies and practices. As ML technologies evolve rapidly, they are revolutionizing how marketers understand, engage with, and convert consumers. The paper comprehensively analyzes the key ML algorithms and their applications in the digital marketing landscape, including predictive analytics, personalized recommendation systems, sentiment analysis, and customer segmentation. It explores how ML-driven approaches empower marketers with actionable insights, enhance customer experiences, and drive business growth. Additionally, the paper discusses emerging trends, challenges, and future directions in the integration of ML with digital marketing strategies, highlighting the importance of ethical considerations, privacy protection, and ongoing innovation to harness the full potential of ML in shaping the future of marketing.