WRISTVIEW: Augmented Reality and Generative AI Integration for Enhanced Online Shopping Experiences

The traditional retail experience for purchasing watches lacks the interactivity and personalization that modern consumers seek. With the increasing shift towards online shopping platforms, there is a growing demand for an engaging and immersive virtual experience that allows customers to explore and try on watches. The absence of expert guidance during the online shopping process often results in less informed decision-making. To address these challenges, WRISTVIEW presents an innovative solution that integrates augmented reality (AR) and a conversational Generative AI (GENAI) chatbot. The AR component enables users to virtually try on watches, providing a realistic and interactive experience. The GENAI chatbot enhances this experience by offering expert advice, answering queries, and guiding users through the watch shopping journey, thereby creating a more personalized and informative shopping process. The objective of this research is to bridge the gap between the traditional in-store watch shopping experience and the online environment, ensuring that customers can make well-informed and satisfying purchase decisions in a virtual setting. The development, implementation, and potential impact of combining AR and GENAI technologies to transform the online watch shopping experience are discussed.