Native Nest: An E-Commerce Platform for Promoting Tribal Products and Culture

This research study proposes a new online platform, Native Nest, to address the challenges faced by the commerce industry in Ooty District. This initiative provides a sustainable platform for registered tribal artisans to connect with buyers, promoting their cultural heritage and products. The platform features a user-friendly interface, adjustable layout, and reliable infrastructure, ensuring a seamless experience for both clients and administrators. QR codes strategically placed throughout Ooty facilitate easy access to the platform, expanding its reach to tourists and locals. Native Nest offers detailed product information and enables online purchasing, eliminating the need for middlemen and providing a convenient shopping experience. By empowering tribal communities and promoting their cultural heritage, Native Nest contributes to the socio-economic development of the region. This initiative enables cultural exchange and expands the market share of tribal arts and expressions, creating a more comprehensive and sustainable marketplace.