Analysis on User’s Attitude Towards Content Creation Using Artificial Intelligence in Social Media

In the digital era, technology, especially Artificial Intelligence (AI), has significantly transformed the creative industry, particularly in content creation. AI enhances efficiency, accelerates production processes, and diversifies creativity in multimedia content development. However, understanding the attitudes of industry practitioners and consumers towards AI adoption in content creation is crucial. This study aims to investigate these attitudes and perceptions using the Technology Acceptance Model (TAM). The research focuses on key factors such as perceived usefulness, perceived ease of use, and their impact on attitudes toward AI-driven content creation. A comprehensive survey was conducted among industry practitioners and consumers to gather insights into their perspectives, concerns, and expectations regarding AI integration in creative practices. The findings indicate a generally positive perception of AI's usefulness in content creation, although concerns about authenticity and control persist. This study provides valuable insights for industry practitioners, decision-makers, and researchers, offering guidance on developing AI applications that are responsive to audience needs and expectations while addressing ethical, safety, and quality considerations. The results underscore the importance of fostering a balanced approach to AI adoption in content creation, ensuring it complements rather than replaces human creativity.