Practical Workflows to Engineer Scalable Presentation Platforms for Modern Web Applications

This abstract presents the concept of presentation engineering, a critical facet of software engineering focused on the user experience of web applications. As web and native app distinctions blur, presentation engineering's significance in software architecture grows. Modern web applications, including e-commerce and social networking, demand advanced presentation platforms to manage content-heavy and interaction-rich services. This paper introduces presentation platform engineering, highlighting its necessity and exploring best practices for building and operating scalable systems. It details engineering workflows that address the complexities of contemporary web development, enabling the delivery of engaging content and interactions effectively at scale. Insights into the trade-offs involved in these workflows are also discussed. The findings are drawn from empirical research, including developer experience surveys and release velocity assessments, within large-scale organizations like eBay Inc. This study aims to enhance understanding and improve practices within the evolving domain of presentation engineering.