Supply Chain Excellence: A Comparative Study of Amazon and Flipkart

This study aims to do a comprehensive comparative examination of the complex supply chain management frameworks that are used by Amazon and Flipkart, two of the biggest online retailers. Supply chain excellence is emphasized heavily in the inquiry, which examines important aspects including inventory control, fulfillment processes, technology integration, and customer-centric strategies. Through a thorough analysis and comparison of the many supply chain methods that Amazon and Flipkart have used, this research seeks to clarify the distinctive operational effectiveness, creative approaches, and possible areas for improvement in each of their supply chain ecosystems. Not only do the findings clarify the subtle nuances of supply chain dynamics in the e-commerce space, but they also have important ramifications for practitioners, scholars, and industry participants who are trying to make their way through the changing terrain of contemporary supply chain management.