Technological Tools as a Motivational Strategy in English Language Learning among University

This article investigates the impact of technological tools as a motivational strategy in the teaching and learning process of the English language among university students. In a globalized context, the importance of English language proficiency has grown, emphasizing the need to keep students interested and engaged in their learning. In response to this situation, educational technologies emerge as a potential solution. It is highlighted how these tools provide an interactive and engaging way of learning, incorporating elements of gamification, personalized and immediate feedback, and flexibility to access resources. These features drive students’ intrinsic motivation, granting them greater control over their learning process. Furthermore, the article explores how technologies can enhance grammatical accuracy, pronunciation, and encourage practice in authentic situations through exposure to real English media. However, it emphasizes that the adoption of these tools should be balanced and ethical, complementing traditional instruction rather than replacing it. The article also considers challenges and limitations related to the use of technologies in English language learning, such as technological access disparities and potential reduction in social interaction. The research underscores the importance of careful planning and appropriate selection of tools that align with pedagogical goals and student needs.