How To Get Good At Data: 5 Steps

Data allows companies to transition towards data-driven organizations and this is, in our experience, one of the highest-priority goals that many companies have. However, despite the prominence of data and the many opportunities associated with collection, anal-ysis and use of data, the adoption of data-driven practices is slow. In our experience, companies fail to transition from their current state to a fully data-driven approach as the transformation is per-ceived as so large, complex and multi-dimensional that it becomes overwhelming and therefore, impossible to achieve in one step. We address this challenge by presenting a step-by-step process for how to transition towards fully data-driven practices. Consequently, the contribution of this paper is a model in which we outline five maturity steps for evolving towards fully data-driven practices.