Hedonism and Perceived Privacy on Gen Z Digital Payment Usage Utilize Stimulus Organism Response Model

In 2022, Bank Indonesia (BI) recorded a significant increase in the volume and value of transactions through the digital payment recorded 993 million transactions with a transaction value of Rp 98.45 trillion. Previous research has shown that the use of digital payments increases an individual's spending, and privacy issues. This phenomenon became the background of this study. This study utilized a quantitative method and the Structural Equation Model - Partial Least Square (SEM PLS) to analyze the data. The data were collected from 739 respondents aged 18 to 24 (Gen Z) who use digital payments. The results of this study indicate that Promotion, Facilitating Conditions, Ease of Use, and Perceived Usefulness influence Hedonism (74.2%) and lack of Privacy (16.7%). Additionally, Hedonism and Perceived Privacy influence digital payment usage and repurchase intention. This research is very useful for developing of digital payments systems.