Social Media Marketing: Does it Create Impact on Women Entrepreneurs

In our day-to-day lives, social media marketing has a significant impact on how people think. To find out how social media marketing impacts female business owners, researchers conducted this study. The study's sample size was 152 people drawn from the Chennai District of Tamil Nadu. Structured interviews were used to obtain primary data, and Cronbach's Alpha was used to test variables for reliability. Multiple regression was utilised to analyse independent and dependent variables using percentage analysis. There was a significant impact on product positioning, sales growth, and profit growth that can be attributed to the use of social media marketing by female entrepreneurs. It is recommended that you learn more about the technological advancements of social media marketing.