Bridging the Agricultural Divide: Implementing an E-commerce Platform for Enhanced Agricultural Product Marketing and Consumer Access

The agricultural industry faces ongoing challenges in effectively marketing agricultural goods and providing consumers with convenient access to fresh produce. This study underscores the critical need to address this gap through the development and implementation of an e-commerce platform tailored to the unique requirements of both farmers and consumers. By harnessing the capabilities of digital technology, the proposed platform aims to revolutionize the promotion of agricultural products and facilitate easier access for consumers to locally sourced, high-quality goods. This study highlights the significance of embracing digital innovation as a means to create a more inclusive and sustainable agricultural ecosystem that delivers benefits to farmers, consumers, and communities at large.