Key knowledge extraction and learning from experience of online Chinese Key Opinion Leaders

The objective of this article is to collect and summarize key knowledge about the short video content creation of KOLs located on social media platforms. Key knowledge in this study means KOLs' key knowledge in video production. The study selected five Top-KOLs and extracted their core knowledge from the KOL followers' feedback and suggestions. After that, the study combined the key knowledge obtained from the five KOLs and created new video content presented on the social media platform. Learning occurs from the experience of creating content. The results of this study include main knowledge from content creation experiences and key knowledge from the top 5 KOLs which are content creation planning, video shooting, and video clip, respectively.