Bp Neural Network Research on Enterprise Marketing Strategy Combination

Marketing is a very important part of a business. In the choice and reasonable combination of marketing strategies, it has a great role in customer choice of enterprises. Ordinary marketing strategies should not be able to adapt to the current market, and technological developments have brought new options for marketing. Therefore, this paper proposes a marketing strategy combination under BP neural network to analyze the combination of innovative marketing strategy. First of all, artificial intelligence is used to analyze and optimize marketing strategies, and indicators are divided according to the requirements of marketing strategy portfolio to reduce them Interference factors in the mix of marketing strategies. Then, artificial intelligence can form the optimal solution of the marketing strategy combination of the enterprise, form the marketing strategy combination scheme, and combine the results of the marketing strategy Conduct a comprehensive analysis. MATLAB simulation shows that under the condition of certain evaluation criteria, the marketing strategy combination under BP neural network is reasonable for the marketing strategy combination of enterprise market The feasibility of the combination of sex and marketing strategies is better than that of ordinary marketing strategies.