Blockchain and 6G: Pioneering New Dimensions in Metaverse Marketing

New opportunities in the field of digital marketing, notably in the Metaverse, have been made possible by the rising use of 6G networks and blockchain technology. In the context of 6G and the Metaverse, this article seeks to examine the possibilities of blockchain-based digital marketing. It explores the use of blockchain technology in digital marketing, considers the benefits and drawbacks of doing so, looks at how blockchain technology interacts with 6G networks and the Metaverse, and offers potential uses for blockchain-focused digital marketing in the Metaverse. We discovered that blockchain technology can provide improved security and transparency for digital asset transactions, as well as better management of user profiles, through a literature review, a proposed system model, and data collection and analysis. Furthermore, as the results of our simulation study show, average capacity of 6G networks is in the order of Terabits per second, 6G networks can support the Metaverse’s high-bandwidth and low-latency requirements. On the other hand, there are situations where the Metaverse and 6G network implementation entails certain cost-benefit relationships that should be evaluated. The results of this study enlighten the opportunity and obstacles of the blockchain-based digital marketing technique in 6G, Metaverse, and offer instructions for future study and advancement.