AI-Enabled Customer Insights: Transforming Marketing and Customer Relationship Management

The integration of artificial intelligence (AI) into marketing and customer relationship management (CRM) practices has emerged as a transformative force, reshaping the landscape of customer insights. This paper presents a comprehensive framework that harnesses the capabilities of AI to revolutionize how businesses understand, interact, and build relationships with their customers. By leveraging machine learning algorithms and natural language processing, our proposed approach aims to extract nuanced customer insights from diverse data sources. The focus is on enhancing customer profiling, enabling targeted marketing strategies, and optimizing CRM processes. Informed by a thorough literature survey, we highlight the growing significance of AI in the field, emphasizing the need for personalized and data-driven approaches. The proposed framework’s methodology involves data collection, preprocessing, and the application of advanced machine learning techniques for analysis and prediction. The implementation model details the practical deployment within marketing and CRM contexts, ensuring scalability and adaptability to evolving market dynamics. Empirical results demonstrate the efficacy of the AI-enabled framework, showcasing its ability to accurately predict customer preferences and significantly enhance marketing return on investment. The paper concludes by affirming the transformative potential of AI in driving customer-centric strategies, opening avenues for further research and implementation in the dynamic realm of AI-driven customer insights.