Research on New Media Digital Copyright Registration and Trading Based on Blockchain

In the digital era, new media has revolutionized content creation and distribution, giving rise to an urgent need for effective digital copyright protection. This paper explores the design and implementation of a new media digital copyright registration and trading system based on blockchain technology. It addresses the challenges posed by the current new media environment, where traditional copyright mechanisms struggle to keep pace with the rapid dissemination and replication of digital content. By leveraging the decentralized, transparent, and immutable characteristics of blockchain, we propose an innovative platform that streamlines copyright registration, facilitates digital copyright trading, and enables efficient infringement tracking. This platform is envisioned to not only protect the rights of creators but also to encourage innovation and contribute to the sustainable development of the new media industry.