Empowering Authenticity: Revolutionizing Geographical Indication (GI) Tagged Product Discovery and Purchase in India with AuthentiQ

In India, Geographical Indication (GI) tagged products represent a rich tapestry of cultural heritage, craftsmanship, and authenticity. However, challenges such as counterfeiting, low consumer awareness, and market saturation hinder the growth and recognition of these products. To address these issues, AuthentiQ is introduced, an innovative platform designed to transform the way consumers discover and purchase genuine GI-tagged products from India. AuthentiQ Market Space aims to revolutionize the discovery and purchase of Geographical Indication (GI) tagged products in India. Proposed research focuses on understanding consumer behavior, supply chain dynamics, and cultural heritage preservation to inform the development of a transparent, authentic, and user-centric e-commerce platform. AuthentiQ leverages technology to bridge the gap between producers and consumers, offering a curated marketplace where authenticity and quality are paramount. Through stringent authentication mechanisms, educational initiatives, and community engagement efforts, AuthentiQ aims to combat counterfeiting, raise consumer awareness, and foster appreciation for GI-tagged products and the communities behind them. As AuthentiQ charts a path forward, it seeks to drive sustainable growth and positive social impact, empowering producers, and consumers to embrace a future where tradition and cultural heritage thrive in the digital age.