HELP! It's up to YOU to DONATE - A Structured Literature Review on Conversational Agents and Promoting Donation Behavior

In a well-functioning society benefactor donations for social causes are vital. The act of donating, e.g., money to charity, can impact others' lives and provide essential services to the indigent. With the rise of conversational agents (CAs) and technology that increasingly impacts our daily lives, it has become important to understand how CAs can possibly promote donation behavior. However, we know little about how to do this, and existing research remains fractured. To improve our knowledge, a literature review was conducted to gain a comprehensive understanding of the current state of research. In total, 41 papers from various donation contexts (e.g., money, time, in-kind) were identified. This review identifies key trends and provides insights to guide future studies. Further, practical implications are derived to equip practitioners with a structured overview.