Color Harmony in Visual Communication: Brand Color Design Based on Genetic Algorithm

Color is important for visual communication, especially in branding to transmit feelings, form a brand identity, and leave meaningful traces in people's minds. Thus, it is critical to optimize the brand color design with brand objectives and target audience preferences. The proposed solution for such optimization is to use genetic algorithms, a computational optimization technique inspired by natural selection, to generate harmonious color palettes. Case studies demonstrated the effectiveness of this method with optimized color schemes that exhibit superior harmony and desired brand attributes for customer preferences. The results show an increase in brand recognition and customer engagement. With genetic algorithms, companies can develop color schemes according to psychological rules and obtain psychological responses to create a powerful and unique brand identity.