Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era

A new era in marketing strategy has been inaugurated with the advent of artificial intelligence (AI), which has brought about a fundamental transformation in the domain of marketing management. The objective of this research is to acquire a thorough understanding of the application of artificial intelligence (AI) in various marketing procedures, including but not limited to customer relationship management (CRM), content generation, predictive analytics, and consumer segmentation. This research offers a thorough analysis of the effects that artificial intelligence (AI) is having on modern marketing strategies. It also provides actionable suggestions for marketers on how to leverage AI effectively through the integration of empirical data and theoretical frameworks. This research provides a significant scholastic contribution to the discourse on the impact of artificial intelligence (AI) on marketing management. This illuminates the profound potential of artificial intelligence and paves the way for additional investigations in this ever-evolving domain.