Improving Consumer Engagement with AI Chatbots: Exploring Perceived Humanness, Social Presence, and Interactivity Factors

In many consumer industries, AI robots are becoming more and more popular because they let businesses communicate with their customers in a cheap and quick way. However, how well these measures work rests on how real and present people think they are in social situations. The main things that affect how customers deal with AI chatbots are looked into in this research. These are interaction, social presence, and perceived humanity.A wide range of users will be asked to fill out quantitative polls that will be used to judge how humanlike AI chatbots are, how well they can interact with others, and how much they interact with people. Additionally, performing qualitative interviews will give you a fuller picture of what customers want and how they interact with AI chatbots. Companies can make their chatbot exchanges with customers better by figuring out what makes the bots act like humans: friendly, interested, and sociable. This will allow them to make chatbots that are very specific to their customers’ needs and tastes. The goal of this researchprogramme is to make customers happier, more loyal to brands, and have better experiences by creating AI chatbots that can have conversations with people like real people.