A Study on Consumer Perception towards Online Shopping in India

The internet has become a more efficient and basic tool for all needs and the way people work, by integrating various web management tools on the internet, innovative companies have created a payment system to accept customer orders, facilitate payments, customer service, collect marketing information and online. The benchmarking considers ecommerce challenges, their business model, financing, revenue generation, growth, survival strategies, online shopping experience of buyers, value addition and product offering differentiation. E-commerce retailers are investing to ensure that customers have a friendly interface across all digital devices, but this study reveals the perception of customers who have a consistent experience across digital devices. This study also sheds light on the relationship between demographic factors and customer perception of content.