Navigating the Tourism Terrain: A Holistic Approach from Industry Dynamics to Marketing Strategies

The tourism industry is vital to the world economy and plays a major role in it. The adoption and effects of Intelligent Travel Technology (ITT) for passengers and destinations are the main topics of this study, which explores the relationship between technology, tourism, and society. The project, which employs a mixed-method approach, aims to create a complete framework with a primary focus onintegrating technology with human values. Basic elements include the analysis of traveler demographics, market trends, and the tourism sectors. The study examines how tourism has changed in the digital era, with a focus on ICT and novelties likeaugmented and virtual reality. It also covers pertinent case studies, socio-technical issues, and efficient marketing techniques for tourism-related firms.