Innovation Management Driven by AI: Approaches for Long-Term Competitive Advantage

This paper explores the nuances of AI-driven business models, providing a comprehensive knowledge of their inception, evolution, and influence on conventional business approaches in a period where artificial intelligence (AI) is transforming business concepts. This scholarly inquiry aims to examine how artificial intelligence is changing business models, with a focus on the connection among advances in technology and business planning. The report highlights the major obstacles to AI adoption, including moral conundrums and technological difficulties, but it also reveals the enormous potential benefits of AI for corporate expansion and competitive benefits. The conclusion of the study emphasises the significance of ethical AI practices and suggests a balanced approach to AI integration, ongoing adaptation, and a collaboration between human perceptions and AI capacities. It encourages company executives to use AI as a catalyst for creative and sustainable corporate success, rather than just as a technical instrument. By offering a fundamental structure for next studies and real-world applications in AI-driven business innovation, this academic work makes a substantial contribution to the conversation around artificial intelligence in business.