Analysing the Variance in Brand Awareness Metrics of Urban and Rural India of Flagship FMCG Brands in India

FMCG (Fast moving consumer goods) are economical goods sold very quickly. It can be characterized by the speedy turnover and large demand in the market because they are consumed and purchased regularly. In this aggressive area, brand awareness stands as a main issue influencing consumer's alternatives and marketplace dominance. this paper focuses on the concept brand awareness in each rural & urban areas for FMCG products in India. By analysing top 5 manufacturers based on recall, recognition, and choice of consumers. In rural areas, phrase-of-mouth and private suggestions have a large effect on brand attention. Regarding urban areas, matters are modern and different. Advertising, digital media, experiential advertising and marketing play a major role in driving brand consciousness among city consumers. It also searches to examine the mean values of these metrics in rural and concrete regions to determine if city areas showcase higher levels of logo focus. Additionally, the look at analyses the dispersion ranges, indicated via standard deviations, inside every demographic to degree the consistency of logo recognition metrics throughout special FMCG organizations. based on primary and secondary data evaluation, the descriptive statistics disclose giant versions in logo focus metrics among rural and urban regions for the pinnacle five FMCG businesses in India. Overall, city areas tend to demonstrate barely higher mean values for consideration, popularity, and desire as compared to rural areas throughout all groups. However, the usual deviations imply varying ranges of dispersion inside every demographic, suggesting that logo recognition tiers aren't continually uniform.