Sustainability of Nature Parks by Changing Tourist Behavior Using Donations and Generative AI

Nature parks are one of the most popular tourist destinations in the world. Still, they are sometimes abandoned with little use despite their elegant landscapes, or they can be damaged by the influx of people who come for localized and temporary promotions, so it is necessary to ensure that a certain number of tourists continue to visit in a dispersed manner. While theme parks that charge admission fees may control the number of tourists by setting dynamic prices, this approach is not suitable for nature parks that are free of charge. Some nature parks collect donations, but this is not directly aimed at controlling the number of tourists. Therefore, we propose a system to boost and control the number of tourists by providing information to lure tourists to the best spots scattered throughout the vast nature park and offering unique amusement in return for their donations. We developed a smartphone application that amuses response to tourists' donations. In addition, we provided a tourist guide reflecting the status of sightseeing spots in real-time, and 89.6% of the subjects positively evaluated the guide. Furthermore, we observed that having the AI suggest ideas for making sightseeing spots more attractive had the effect of imagining the actions tourists would want to take at those spots.