Super Juan: Hybrid 2D Animation Documentary with Digital Campaign About Filipino Street Food Culture

The Philippines has unique and rich culture; thus, it is also part of its identity. A preliminary test the researchers conducted revealed that the consumers do not consider street food as part of the culture. The Hybrid 2D Animation Documentary tackles the role of street food and street food vendors in the cultural aspect. The evaluation process used in the study is a comparative analysis of the set of pre-assessment and post-assessment evaluations from 30 respondents. The result showed that there had been an increase in value in recognition and acknowledgment of street food after consuming the material. The researchers recommended that street food vendors start acknowledging their cultural role, that multimedia art students create more content featuring the cultural role of street foods, that the teachers introduce the representation of street foods, and that future researchers explore the sanitation issues of street foods.