Maximizing Subscriber Base Growth Through Door-to-Door Sampling Caravan: A Case Study of DITO Telecommunication

A case study of DITO telecoms is used to examine the effectiveness of door-to-door sampling caravans for telecoms firms to develop their subscriber base. The telecoms sector is changing; thus client acquisition strategies are being reconsidered. In this study, in- person engagement and personalized encounters are evaluated in the digital age. The mixed-methods research analyses quantitative and qualitative data. Customer comments and sales team observations during the door-to-door sample caravan provide qualitative data, while subscriber growth metrics, conversion rates, and demographic profiling provide quantitative data. Research shows that door-to-door sampling caravans may boost subscription growth. Personalized interactions build trust and rapport, which may overcome consumer skepticism about digital marketing. The technique also permits direct targeting of demographics and places to meet local requirements. However, scalability, resource allocation, and long-term effect must be considered. The research emphasizes strategic planning, training, and communication for caravan sales teams. The study found that although digital initiatives are important, offline approaches like door- to-door sampling caravans may provide a competitive edge. Telecommunications firms looking to vary their client acquisition techniques might learn from the research that in-person contact can maintain subscriber growth.