Evolving Landscapes: A Comprehensive Analysis of Educational Technology Websites and Strategies for Enhanced Effectiveness

The field of educational technology (edtech) is often described as rapidly evolving, a sentiment frequently used to encourage senior managers to adopt new technologies promptly. However, despite this urgency, the edtech sector lacks a robust record of its own history or critical reflection on its development. Audrey Watters recently sought recommendations for books on the history of educational technology, revealing a scarcity of such resources. While previous studies have analyzed edtech websites and marketing strategies, this comprehensive investigation offers a unique multi-faceted approach. By combining website analytics, student surveys, and competitor benchmarking, our study provides actionable insights tailored to the evolving needs of edtech programs like Boise State University's EDTECH department. The findings have far-reaching implications for enhancing online presence, user experience, and enrollment across educational institutions.