Examining the Landscape of Cybersecurity Vulnerabilities Within Digital Marketing

This research paper endeavours to offer an in-depth examination of cybersecurity threats in the realm of digital marketing. As enterprises progressively depend on digital platforms to connect with consumers, the vulnerabilities and risks associated with these technologies have become more apparent. The paper explores various types of cyber threats targeting digital marketing, their potential impacts on businesses, and the evolving landscape of cyber threats. Additionally, it explores the hurdles encountered by organizations in ensuring the security of their digital marketing endeavours and the protection of customer data. The research also presents effective mitigation strategies and best practices to enhance the cybersecurity posture of businesses engaged in digital marketing.