Visualizing the Global Streaming Landscape: An In-Depth Analysis of Netflix Content Distribution Using Tableau Data Visualization Tool

This paper employs Tableau as a robust analytical tool to examine Netflix’s content distribution, utilizing the Kaggle dataset. Objectives include exploring the country of origin, genre categorizations, and audience ratings through visualization techniques like total counts, geographical mapping, and trend analysis. Our study aims to unveil nuanced insights into Netflix’s global content landscape. Analyzing content distribution by country reveals distinct patterns, emphasizing the prevalence of American productions and illustrating Netflix’s extensive global influence. Tableau captures regional dominance and provides a detailed understanding of content preferences across demographics and locations. For genre preferences, Tableau visually represents content distribution across genres, identifying popular genres and offering insights into potential shifts in audience preferences. This contributes to a holistic understanding of viewer choices and consumption patterns. The analysis extends to audience ratings, unraveling viewer perceptions through Tableau’s visualization capabilities. This sheds light on correlations between genres and ratings, providing insights into audience opinions that may influence strategic content decisions. Through trend analysis, our study provides a thorough overview of how Netflix’s content production has evolved. This reveals emerging trends and highlights strategic decisions made by the streaming platform in response to viewer preferences and industry dynamics.